Apples App Store



Jun 10, 2020. Jun 14, 2010. Apps can transform the way you do anything you’re passionate about, whether that’s creating, learning, playing games, or just getting more done. And the App Store is the best place to discover new apps that let you pursue your passions in ways you never thought possible.

Want to use Sign in with Apple on third-party apps or websites? Learn what to do.

Sign in on your iPhone, iPad, or iPod touch

  1. Open the Settings app.
  2. Tap Sign in to your [device].
  3. Enter your Apple ID and password.
  4. If prompted, enter the six-digit verification code sent to your trusted device or phone number and complete sign in.

If you're already signed in to iCloud on the iPhone paired with your Apple Watch, you will automatically be signed in to that Apple ID. Learn more about how to set up and sign in to your Apple Watch.

Sign in on your Mac

  1. Choose Apple menu  > System Preferences.
  2. Click Sign In.
  3. Enter your Apple ID and password.
  4. If prompted, enter the six-digit verification code sent to your trusted device or phone number and complete sign in.

Sign in on Apple TV

  1. From the Home screen, choose Settings.
  2. Then choose Users and Accounts and select Add New User…
  3. Select Enter New…, then follow the on screen instructions.

Learn about a few of the services that you can use with your Apple ID on Apple TV.

If you use two-factor authentication on an Apple TV (2nd or 3rd generation), you might need to enter a verification code with your password. Learn how to get a verification code on your trusted device or sent to your trusted phone number.

Sign in on apps and other devices

You can use your Apple ID on some third-party devices to sign in to Apple services like Apple Music, the Apple TV app, and more.

Depending on your device, you might need to use an app-specific password.

Sign in to use Apple Music, the Apple TV app, and more on your other devices

You can sign in to Apple Music on Android, or sign in to the Apple TV app on your smart TV or streaming device.

On your Windows PC, you can sign in to iTunes for Windows to buy movies and TV shows, or listen to songs on Apple Music.

Sign in to use iCloud on your other devices

On your Windows PC, you can set up and sign in to iCloud for Windows to access photos, documents, and more.

You can also sign in to iCloud.com from your browser. Learn which iCloud.com features are available on your device.

Use Sign in with Apple on third-party apps and websites

If you see a Sign in with Apple button on a participating third-party app or website, you can use your existing Apple ID to quickly set up an account and sign in. Learn how to use Sign in with Apple.

When you sign in to the App Store and other media services for the first time, you might need to add a credit card or other payment information. You can’t sign in to the App Store and other media services with more than one Apple ID at the same time, or update the content you buy with a different Apple ID. Depending on how you created your Apple ID, you might be prompted to upgrade to two-factor authentication on an eligible device.

Learn more

  • To view and manage your Apple ID account details on the web, sign in to appleid.apple.com.
  • Learn more about where you can use your Apple ID.
  • Learn how to manage your subscriptions to services like Apple Music or Apple TV+.
  • If you have multiple Apple IDs, you can't merge them.

Where Categories Are Displayed

You can assign two categories to your app — a primary and a secondary category. The primary category you select is particularly important for your app’s discoverability on the App Store. This will be the category in which the app appears when users browse the App Store or filter search results, and it determines placement on the Apps tab or Games tab on the App Store for iPhone and iPad.

Apple App Store Official Site

For Mac apps, the primary category you select is also the category in which the app appears when users browse the Mac App Store or filter search results, and it determines placement in the Categories tab on the Mac App Store in macOS 10.14 or later.

Choosing a Primary Category

Let’s say you have a photo-sharing social networking app. For the App Store, you could choose either Photo & Video or Social Networking as your primary category. To decide which category will best serve your app, consider the following:

  • Your app’s purpose. Your primary category should be the one that best describes the main function or subject matter of your app.
  • Where users naturally look for an app like yours. Understanding your audience will help you identify the category in which they will likely look for your app. Will they consider your app to be more of a social network app or a photography app?
  • Which categories contain the same type of apps as yours. Research how similar apps are categorized — users may already know to visit these categories to find this type of app.

Make sure that the category you choose accurately reflects your app’s core experience. Choosing categories that are not appropriate for your app is against the App Store Review Guidelines.

Special Cases

Apps for Kids
If you have an app designed for kids ages 11 and under, select the Made for Kids checkbox in App Store Connect and choose an appropriate age band (5 and under, 6–8, or 9–11). Your app must comply with the App Review Guidelines for Kids apps and will go through review to be approved for the Kids category on the App Store In addition to the Kids category, your app can be discovered in another primary and secondary category (for example: Games, Entertainment, or Education). For more details, see Building Apps for Kids.

Games
If your app is a game, you can choose up to two Games subcategories. Users can find your app by browsing the subcategories on the App Store and in the Games subcategory charts. If you don’t know which subcategory best suits your game, research the types of games in each before making your selection.

Stickers
On the App Store for iMessage, you can assign your sticker pack app to a category called Stickers, or to another primary category that best describes your app. If you use the Stickers category, you can also select a Stickers subcategory. Standalone sticker pack apps are not displayed in categories on the App Store for iPhone and iPad — they are discoverable only in search results. Categories for iOS app with iMessage extensions are taken from the iOS app and are used on the App Store for iPhone, iPad, and iMessage. For more details, see iMessage Apps and Stickers.

Compare Categories

Explore and compare categories to see which best describes your app.

Books

Apps that provide extensive interactivity for content that is traditionally offered in printed form. If you are planning a more traditional reading experience, you may want to look at publishing an iBook instead.

For example: stories, comics, eReaders, coffee table books, graphic novels.

Business

Apps that assist with running a business or provide a means to collaborate, edit, or share content.

For example: document management (PDFs, scanning, file viewing/editing), VoIP telephony, dictation, remote desktop, job search resources, customer resource management, collaboration, enterprise resource planning, point of sale.

Developer Tools

Apps that provide tools for app development, management, and distribution.

For example: coding, testing, debugging, workflow management, text and code editing.

Education

Apps that provide an interactive learning experience on a specific skill or subject.

For example: arithmetic, alphabet, writing, early learning and special education, solar system, vocabulary, colors, language learning, standardized test prep, geography, school portals, pet training, astronomy, crafts.

Entertainment

Apps that are interactive and designed to entertain and inform the user, and which contain audio, visual, or other content.

For example: television, movies, second screens, fan clubs, theatre, ringtones, voice manipulation, ticketing services, art creation.

Finance

Apps that perform financial transactions or assist the user with business or personal financial matters.

For example: personal financial management, mobile banking, investment, bill reminders, budgets, debt management, tax, small business finance, insurance.

Food & Drink

Apps that provide recommendations, instruction, or critique related to the preparation, consumption, or review of food or beverages.

For example: recipe collections, cooking guides, restaurant reviews, celebrity chefs/recipes, dietary & food allergy, alcohol reviews, brewery guides, international cuisine.

Games

Apps that provide single or multiplayer interactive activities for entertainment purposes.

For example: action, adventure, board, card, family, music, puzzle, racing, role playing, simulation, sports, strategy.

Graphics & Design

Apps that provide tools for art, design, and graphics creation.

For example: vector graphic design, image editing, drawing and illustration.

Health & Fitness

Apps related to healthy living, including stress management, fitness, and recreational activities.

For example: yoga, muscle diagrams, workout tracking, running, cycling, stress management, pregnancy, meditation, weight loss, pilates, acupuncture/acupressure, Eastern/Chinese medicine.

Lifestyle

Apps relating to a general-interest subject matter or service.

For example: real estate, crafts, hobbies, parenting, fashion, home improvement.

Kids (iOS and iPadOS only)

Apps designed specifically for children ages 11 and under. Age-appropriate apps must be placed in one of three age bands based on their primary audience: 5 and under, 6–8, or 9–11.

For example: age-appropriate games, interactive stories, educational materials, magazines.

Apple's App Store Revenue

Magazines & Newspapers

Apps that offer auto-renewing subscriptions to magazine or newspaper content. Choose Magazines & Newspapers if you deliver content using an issue-based strategy or are producing interactive versions of a printed periodical.

For example: newspapers, magazines, other recurring periodicals.

Medical

Apps that are focused on medical education, information management, or health reference for patients or healthcare professionals.

For example: skeletal, muscular, anatomy, medical record-keeping, diseases, symptom reference, companion devices (blood pressure, pulse, and so on), health tracking.

Music

Apps that are for discovering, listening to, recording, performing, or composing music, and that are interactive in nature.

For example: music creation, radio, education, sound editing, music discovery, composition, lyric writing, band and recording artists, music videos and concerts, concert ticketing.

Apps that provide information to help a user travel to a physical location.

For example: driving assistance, walking assistance, topographical maps, maritime, pilot logs/assistance, oceanic tides, road atlas, fuel finders, public transit maps.

News

Apps that provide information about current events or developments in areas of interest such as politics, entertainment, business, science, technology, and so on. Choose News if your app serves content via newsreader or digest format, or if your app is for a digital-first or broadcast-first media outlet with frequent content updates.

For example: television, video, radio, or online news outlets or programs, RSS readers.

Photo & Video

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Apps that assist in capturing, editing, managing, storing, or sharing photos and videos.

For example: capture, editing, special effects, sharing, imaging, printing, greeting card creation, manuals.

Productivity

Apps that make a specific process or task more organized or efficient.

For example: task management, calendar management, translation, note taking, printing, password management, cloud storage, email clients, flow chart generators, audio dictation, simulation, data viewing.

Reference

Apps that assist the user in accessing or retrieving information.

For example: atlas, dictionary, thesaurus, quotations, encyclopedia, general research, animals, law, religious, how-tos, politics.

Shopping

Apps that support the purchase of consumer goods or materially enhance the shopping experience.

For example: commerce, marketplace, coupon, product review, apps with Apple Pay.

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Apps that connect people by means of text, voice, photo, or video. Apps that contribute to community development.

For example: interpersonal connections, text messaging, voice messaging, video communication, photo & video sharing, dating, blogs, special interest communities, companion apps for traditional social networking services.

Sports

Apps related to professional, amateur, collegiate, or recreational sporting activities.

For example: fantasy sports companions, college teams/conference, professional teams/leagues, athletes, score trackers, instruction, sports news.

Travel

Apps that assist the user with any aspect of travel, such as planning, purchasing, or tracking.

For example: flight tracking, multi-time clocks, city guides, hotel/rental car/air fare shopping, vacation planning, public transportation, travel rewards.

Utilities

Apps that enable the user to solve a problem or complete a specific task.

For example: calculators (standard, tip, financial), clocks, measurement, time, web browsing, flashlights, screen locks, bar code scanners, unit conversion tools, password management, remote controls.

Weather

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Apps that provide forecasts, alerts, and information related to weather conditions.

For example: radar, forecast, storms, tides, severe weather, local weather.

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